Getting the Dirt on Sole Proprietorship Vs. Incorporation
**Please note, this blog post was originally posted to Design*Sponge in their Biz Ladies section. When I started the Smart Cookies with a fabulous group of 20 and 30-somethings, we didn’t realize how very green we were when it came to running a business. We were too worried about making a profit and figuring out our Read more...
Trendsetters, Connectors & Influencers
As a businesswoman, more importantly, an entrepreneur, I have come to learn that there are 3 very important people you must surround yourself with in order to help your business grow and make it successful: trendsetters, influencer’s and connectors. Why? Because these are the people who are going to believe in you, believe in what you Read more...
FYI on SEO 101
Ever wonder how some companies always end up at the top of a search page when you Google their name? Well, we wanted to share some insider tips on how they do it, why they do it and how you can do it to increase your businesses exposure and hopefully, profits. In a nutshell, Search Read more...
Expanding the Business from Vancouver to the Empire State
For anyone who knows me well enough, they know my ultimate dream is to move to New York City. Whether it’s for 2 or 10 years, it’s something I have to do. NYC isn’t for everyone. I know some people hate the city because its way too crowded, congested, loud and obnoxious. For me, Read more...
Marketing & PR: What’s the Diff?
Please note, this blog was originally posted on Design*Sponge in their Biz Ladies Section. I get a lot of questions from clients on what the difference is between marketing and PR. People often think they are the same and everyone assumes they go hand-in-hand but they have fewer similarities than meets the eye. To me, Read more...