Brand Development & Strategy

There is a lot of confusion around the term ‘brand’ because everyone’s initial impression is the image or logo of a company but really a brand goes much further than that and has many elements to it. A brand is the personality of a product, service or company and how it related to key constituencies: customers, staff, partners, investors etc. It’s a collection of feelings, emotions, thoughts and experiences a person has about a product, service or company. For example, the Apple brand is much more than just the visibility of the Apple logo. It represents a clean, sharp look, sophisticated technology, friendly, youthful and engaging staff, user engagement, innovation, exploration, inspiration and much more.

 

We believe that a brand should not only be visually appealing, but it should represent the company as a whole, engage with your target audience and have a long lasting effect. We help companies develop and define their brand to stand out in the marketplace, both locally and nationally.

 

Developing a brand strategy can be one of the most difficult steps in the marketing plan process, but its one of the most important steps in creating a company’s identity. To begin the development of your brands strategy, you must have an understanding of these 4 marketing components:

 

Primary target customer/client

Competition

Product and service mix

Unique selling proposition

 

Our brand development services include name consultation, logo development, collateral packages and market strategy. A market strategy includes determining your company’s  pricing, competitive positioning, your website, messaging, corporate ID and CRM platforms. For more information on our pricing and packages email us at info@bratfacemarketing.com.