Tag Archives: Marketing

The Groupon Phenomenon & Customer Retention: Does it Work?

I’m all for saving money and finding deals. Ever since co-founding the Smart Cookies over 4 years ago, I’ve had to change my way of spending and started living a rather “Smart Cookie Life”. Watching my money and not spending my hard earned cash on frivolous items (sorry Starbucks) was now in the past. So when Groupon hit Read more...

Marketing & PR: What’s the Diff?

May 30, 2011
Posted in Blog, Business, Design Sponge, General, Marketing, PR
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Please note, this blog was originally posted on Design*Sponge in their Biz Ladies Section.   I get a lot of questions from clients on what the difference is between marketing and PR. People often think they are the same and everyone assumes they go hand-in-hand but they have fewer similarities than meets the eye. To me, Read more...

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